With support from online fashion heavyweights like Refinery 29, Who What Wear, Nylon, and the Zo Report, CurriculumShop.com is quickly making a name for itself in the world of digital fashion retailers. Since its start two years, founder Nicki Podvalej has been driven by her inspirations, entrepreneurial spirit, and the insightful advice of those close to her. Keep reading to learn more about her process and what keys to her success we can all apply to our lives.
Curriculum is more than just another online clothing retailer. It’s a destination where discerning shoppers with an eye for unique pieces come to experience fashion. It’s educational in a way, exposing shoppers to many small brands only available halfway around the world. Late last year I was lucky enough to meet up with the brains behind CurriculumShop.com, Nicki Podvalej, to discuss her retail philosophy, buying process, how she found her way into fashion, and so much more. Your crash course begins now.
While her latest business endeavor, Orejen Fashion Lab, is a relatively new addition to the world of womenswear, creator Tonya Belle is no fashion rookie. A first generation Canadian of Trinidadian descent, Belle’s professional journey began as a retail store manager after studying fashion management at Seneca College.
From there she became a merchandiser for Tommy Hilfiger, before becoming the first merchandiser ever for luxury fashion retailer, Holt Renfrew. Persistent weekly calls to Holt’s human resource department finally lead to a merchandise associate position in their buying office where she began honing her love for supporting emerging brands.
She had additional buying stints at Sporting Life, Sears, TJ Maxx, and Target totally over 15 years of buying experience before she entered maternity leave and set her sights in a new direction…