For some time now I’ve been alluding to a new project I was working on and I’m so happy to give you all your first taste. Meet Sororum, my new e-commerce womenswear platform blending fashion, travel, and one-of-a-kind style.
Meaning “sisters” in Latin, Sororum is a destination shopping experience focused on creating a sisterhood of style built for and by global, adventurous, style-conscious women.
While her latest business endeavor, Orejen Fashion Lab, is a relatively new addition to the world of womenswear, creator Tonya Belle is no fashion rookie. A first generation Canadian of Trinidadian descent, Belle’s professional journey began as a retail store manager after studying fashion management at Seneca College.
From there she became a merchandiser for Tommy Hilfiger, before becoming the first merchandiser ever for luxury fashion retailer, Holt Renfrew. Persistent weekly calls to Holt’s human resource department finally lead to a merchandise associate position in their buying office where she began honing her love for supporting emerging brands.
She had additional buying stints at Sporting Life, Sears, TJ Maxx, and Target totally over 15 years of buying experience before she entered maternity leave and set her sights in a new direction…