I don’t even like jeans. Or at least I thought I didn’t. Then I tried on a pair of Fidelity Denim.
Let me just preface this by saying that before Fidelity, I didn’t have any jeans in my wardrobe. Not unless you count two old pairs of biker jeans that pretty much solely exist for archival purposes because I can no longer squeeze my thighs into them but I’m not ready to say goodbye.
So with that in mind I tried on a pair of Fidelity Denim and my opinion of jeans started to change.
So I have no jeans and I don’t like wearing them. Why? Jeans have always been a tough buy for me. I remember being a kid and having to get jeans that were way too big just for the length. In recent times I’d yet to find a pair of jeans that fit my waist, had enough length, cradled my peach to perfection, and didn’t suffocate my thighs. I’m tired of wrestling myself into skinnies and I haven’t worn a pair of flares since my tween days at Limited Too.
So with a little trepidation, I tried on Fidelity Denim’s Saffron jean. ‘Hmm, my thighs can breathe,’ I thought to myself. The waist fit. The length was more than generous. I didn’t even think I liked flares and all of a sudden they were kinda cool to me. Basically my mind was blown.
Maybe they fit so well because the founder, Jason Trotzuk, keeps customers in mind throughout the whole design and production process. The women’s line started in 2005 and the men’s followed in 2009. Quality fabrics imported from Italy and Japan go through 26 sets of hands (!!!) in Los Angeles before the finished jeans find their homes. And the cherry on top? The brand has roots in Canada! It started in Vancouver when Jason was only 19.
My reintroduction to jeans was a pleasant one and after I had them on I couldn’t wait to shoot them. I paired Fidelity’s Saffron jean with a sequin top by MSGM, white Reeboks, rings by Forever 21, and earrings by luxury German jewelry retailer Thomas Sabo.
See more from Fidelity Denim here via their Instagram. Much thanks to Faulhaber Communications for linking me up with the only pair of jeans in my wardrobe rotation.